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Social Media
Today, more than 72.5 percent of the US population is online and 35 percent of adult users are now on social networking sites. According to ABA statistics, the number of lawyers on LinkedIn now approaches three-quarters of a million, having quadrupled in less than a year. Now is the time to understand social media – both the positive opportunities and the potential for devastating consequences.
Social media can bring in new business or make or break a trial, but if used poorly it can also ruin a reputation or relationship. At HBC, we offer “Cool Coaching” services that train our clients on how to avoid the pitfalls of and benefit from social networks. Training covers:
- The power of social media to credential and network.
- The most effective forms of social media and how to use it to get business.
- Social media etiquette: what works and what gets you a pie in the face?
- Ethical considerations.
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